Wednesday, November 16, 2016

SEO vs. PPC

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.

To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.

As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.

SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one.

PPC 


PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.

What are pay per click engines?


Pay per click engines as the name suggests, webmasters have to pay
a fee for each click coming from search engine results. Depending on
how much the person bids for a keyword over his competitor his
website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster (SEM expert) bids $0.07 on the term 'tennis shoes'. If no
other webmaster bids more than this, he will stay in 1st position. If
second webmaster bids $0.08, then second one goes to 1st position.
Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your
product. General keywords bring general public.

For example if you are offering search engine optimization service to
webmasters, 'search engine' will be a general keyword for you.
'search engine optimization' , 'good search engine ranking' etc,. will
be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any
geographical locaton specific to your product or any specific
language...Some search engines like Google offer this feature to target
the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your
ad characters and length. So try to keep the keyword in the ad headline
and the body.

This will be very useful with Google, which determines your position not only by
your bidding amount but also click thru ratio. It is to make use of
your ad space more efficiently.

See the example below:

"Ebay ebook: Every thing about How to make money on Ebay.
An Easy to follow Guide."

"Ebay ebook that Stands in number one position in
Clickbank Market place as a Top Seller. See the Proof."

Certainly anybody can say that the second one pulls traffic than the
first ad.

Try different ones and see what pulls more traffic for you. Check your
spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to
resist the temptation of being number one on pay per click engine listings
especially for the beginners. Always decide an amount how much you are
going to spend on advertising campaigns. Depending on that devide certain
percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic
from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor
your bid amount after logging in to your accounts. Do this at least once
in every 2-3 days.

For example, If you go to overture.com and search for some of the the
keywords, you can find the first positions paying $0.87, $0.85, 0.35 for
the first three rankings. Don't you see who will be benefited by this?
You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them
search for the product for which they came to your site. Directly landing
on the product page is always a good idea and saves lot of your visitor's
time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page
for your product. So people coming to that URL can be tracked through Google Analytics.

SEO 

If you are the owner, operator or manager of an Internet based business enterprise, you likely understand the great importance of drawing customers to your business website. In this regard, you likely have heard of the term search engine optimization. With that said, while you may have heard of search engine optimization, you may not know precisely what is involved in search engine optimization. You may not precisely understand what is involved in search engine optimization.

In point of fact, search engine optimization is one of the most important concepts when it comes to the marketing and promotion of an Internet website or a business existing on the World Wide Web. If you have spent any time at all on the Internet, you understand the fact that different search engines are widely used by people who access the World Wide Web. By typing in a particular set of search terms into a search engine, a person is provided with a listing of website resources that are intended to be related to the terms that were being searched.

Understanding the basics of how a search engine works, you understand that in many instances a potential customer is drawn to your business website as a result of using a search engine service on the Internet and World Wide Web. Of course, people being people, the typical person tends to only pay attention to those websites that come in at the top spaces of a particular search engine search. Consequently, those websites that come in towards the top of a particular search are the same websites that are more frequently visited. (This is a particular important fact for an Internet based business.)

The benefits to having your business listed at the top of various search engine results generally translates into a major increase in traffic and revenue enjoyed by your business operation. Therefore, even if you find that you are spending some money to ensure a higher search engine ranking, the money you spend will be money well spent in the vast majority of cases. Truly, money spent on increasing your search engine ranking, money spent on SEO, oftentimes translates into bein a true investment in the financial future of your business enterprise. Indeed, such an investment may mean the different between your business showing a profit and your business not getting off of the ground. It may mean the difference between success and failure.

The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don't list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.

All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.


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