Thursday, October 27, 2016

The best marketing channels for business growth


Opposed to traditional means where the focus is volume, todays marketing looks a lot different. 

Multiple channels have sprouted and can be used to market products and services in different ways because of that.



We as marketers need to be able to use each channel in the right way and choose channels that are compatible with our own businesses and ideas.


Popular Digital Marketing Channels

1.   Affiliate Marketing

Most people ask themselves how they could reach a wider audience as soon as they start marketing products online.

One of the best ways you could do that is through affiliate marketing.

It
s also great for people who are just starting out because they can quickly spread the word about their brand and their products, without worrying to much about marketing themselves at that point.

All you need to do to make it work is make a deal with an affiliate and ask him to promote your product.

It
s their obligation to entirely promote your product and sell your product. So you really dont have to do any marketing yourself.

You do however, have to give them a large portion of the sale, but all of the money you make from affiliates is basically the money you wouldn
t have made on your own.

In a way, it
s a simple passive income that can be exploited by anyone selling a digital product such as a course or an e-book.

Businesses selling physical goods can also benefit but they provide much smaller commissions to their affiliates and the general affiliate marketing sphere has turned towards digital products because of that.

2.   Content Marketing

Content marketing is the coolest thing out there right now! It now forms the very basis of any successful online business and it
s become an essential part of any successful marketing strategy.

It usually consists of some form of content that
s frequently published on a page in the form of a video or written text.

These then provide visitors with awesome information in the form of a video or text that is free and easily accessible. It is also easily sharable, if you catch my drift, and because of that, you can get the word out easily.

Content marketing is such an evergreen way to market your products because people will always appreciate valuable content.

However, content marketing is not for everyone. It is very useful but it also takes up a lot of time. Also, some businesses may not be able to provide any form of content besides the very product or service they
re promoting.

This usually includes e-marketing platforms, physical service providers, such as plumbers, electricians, carpenters and so on.

Content marketing can be used, to an extent, for these sorts of businesses, but it cannot provide a main platform from which they could advertise their services further.

3.   Social Media Marketing

Social media is the best thing out there for marketers right now!

It has been booming in the last few years and marketers have been pouncing on that opportunity to make a lot of money!

Just ask yourself how much your everyday individual spends on their social media accounts daily.

Two, three hours perhaps? Maybe more?

Now ask yourself if it makes sense to advertise there since that
s where most of their attention is focused throughout the day.

It does in my book and I
m sure that it does in yours too!

Any kind of business, not just digital marketing businesses and big companies, but literally any type of business can benefit from social media marketing campaigns!

Social media is also a great place to establish a sense of branding and provide newcomers with relevant information while also providing existing followers with engaging content and valuable information, while at the same time pitching your offers.

The first thing that anyone does nowadays when they hear of a particular company is check social media and look at the post they
ve been making.

And most of the time, if they don
t have a social media account or campaign, theyll get thrown in the trash almost instantly by a perhaps, highly qualified lead.

4.   Email Marketing

E-mail marketing is one of those essential marketing tactics that nearly every business can benefit from.

And as you most likely know, every page online nowadays has some sort of opt-in box that
s asking for your e-mail address.

This is because e-mail marketing provides a personal touch to marketing that wasn
t possible before.

With e-mail marketing you
re able to send offers to a specific audience and retarget that audience to get as much out of every visitor as possible and improve your ROI pretty much instantly.

And the best thing about it is that nearly all businesses can somehow implement e-mail into their marketing strategy and use it effectively.

5.   Pay Per Click Advertising (PPC)

If you need a high traffic flow to your sites and are willing to invest a little bit of money for it, PPC advertising is a great way to get a lot of traffic without spending a lot of time on traffic yourself.

PPC works through click suppliers that are paid a certain amount of money for each visitor they send to your site.

And this is a very cool way to boost traffic to your site to test some elements and see what the general response looks like.

This is what we call data analytics and as I
ve said already, Ill be telling you where you can get more information about that, at the end of the report.

So if you
re selling something or providing a service that nearly everyone would want, PPC advertising is a great way to promote your brand, increase awareness and simply increase sales!

6.   Display Advertising

Display ads are just advertisements in the form of a banner or a visual ad located on a particular site or page.

It
s similar to PPC in the sense that payments are made for each click that this form of advertising provides and in the sense that its a money investment that can bring higher quality traffic to your pages without a lot of hard work from your end.

Many people visit blogs, forums and other sites that are heavily focused on one topic or another. So if you
re providing a service that fits into a specific niche, display advertising can allow you to promote your product on such sites and get visitors that are already interested in your products by being on that site in the first place.

For example, if you
re selling a fishing e-book or course, a good place to advertise it would be on a fishing forum, right?

Well display advertising can allow you to do that and those forums and sites will happily rent out ad space on their pages where you can place your banners and get high quality clicks for dirt cheap.


Using The Right Channels  

These platforms work for most types of businesses and when they are used in combination with one another, they can bring about great results.

However, apart from knowing how to use each platform correctly, you also need to be able to monitor the results you
re getting.

A marketing strategy is as effective as the ability to collect and analyze the data it provides.

You must be aware that without the right input and knowledge of what needs fixing and
fine-tuning, you wont be able to conquer the market, no matter how good of a position you might have.


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