Sunday, September 4, 2016

When to post on Facebook and LinkedIn for higher conversions?


Facebook page can be used to showcase your brand, promote your new product / service, advertise events, etc. Below is a checklist you should consider before creating your new Facebook page.

Facebook page checklist:

1. Make sure that the page name reflects brand name.
It is not advisable to use your personal profile for business use. 

2. Create a unique visual identity.
Take your time with this task. Hire the designer if needed, but don’t take Facebook page for granted as it needs as much detailed preparation as a web page, since visitors give equal value to both.

3. Always be specific.
When it comes to promotions, special offers and giveaways, you need to specify what the rules are, and for how long the offer is considered valid. 

4. Obey the guidelines.
Pages promoting the private sale of regulated goods and services (firearms, alcohol, tobacco and adult products) must restrict access to a minimum age of 18.

Cover photo

One of the ways you can communicate with your audience is through your cover photo. Your cover photo is public to all Facebook users and you should get the most out of it. Just make sure that it’s visually appealing and that it matches your profile picture and your brand image. You incorporate an Call-to-Action and ask visitors of the page to visit your website, buy your product, or even share your content.


You should try to keep the amount of text to a minimum since most of the followers usually don’t have the time or the energy to read longer posts. If you feel that there is so much more to be said, you can include a link to your blog post that contains a full story, and make your Facebook post a short summary of the article. This practice works great when sharing articles from your own blog.

Also, you should not shy away from sharing other people’s content. Best practices show us that you should always mix your content with some other interesting content, on your Facebook page. This way you are using somebody’s work to promote them and yourself. The most important reason why you should be doing this, is that it sends the message to your followers that your primary goal isn’t to try and sell to them as much as possible, but that you are nurturing a value-centered atmosphere.


When to post on Facebook?

After many analysis, years of testing and tracking… The answer to the question “When is the best time to post on Facebook?” is still not reached, but some guidelines can still be created in order to have an opportunity for a better reach. According to the research, it’s optimal to post using this timetable:

Monday – Friday
         between 7 am – 8 am
         after 6:30 pm

Saturday and Sunday
         between 10 am – 11 am
         between 12 pm – 13:30 pm
         -> 2 - 3 times a day.


LinkedIn is the ultimate social network for business. It is reserved for those who would like to share useful information with their pears, search for perspective employees and even conduct some business. Every day, more and more business deals are being made on LinkedIn and probably even a day goes by that some user is not approached by a headhunter.

Note that links on LinkedIn are reciprocal and that you have to be active to be visible and to grow your network. What makes your profile even more visible is optimizing it by adding all the relevant keywords, relevant information about your previous job experiences and your areas of expertise.

Don’t forget to add a short description of your business, but keep in mind that it should be concise, professional and informative.

When to post on LinkedIn?

For best reach and higher conversion rate, the optimal posting time on LinkedIn is midweek (Tuesday, Wednesday and Thursday) within these ranges:

       between 7 am – 8 am
       between 12 pm – 12:30 pm
       between 5 pm – 6 pm
       -> maximum two times a day.

You can post more frequently, but still try to remain within these guidelines.

Even though not everybody conducts this way, on LinkedIn you should only post useful and business related information. Companies and users are there for only one thing – to conduct business. Approachable and laid-back style of writing gives off an impression that you don’t really take the matter seriously and that you might not be the best in your field.

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Conversion Rate

Conversion Rate
- The number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made. (Cambridge dictionary)

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