Sunday, September 11, 2016

Long tail keywords - Conversion rate tricks and tips

In the past, SEO experts, developers, marketers and business owners were more prone to using more general, often generic keywords. This tactic worked just fine for a while since it generated quite amount of traffic at that time. But then, the competition became tougher and search engines started altering their algorithms in order to make the search results more accurate.

SEO experts tried to battle this, and they did so in the form of long-tail keywords. Long tail keywords are multi-word phrases that are much more specific. Their number of searches is lower than with the generic keywords, but they compensate this with much higher conversion rate.

If you’re a local travel agency offering hiking tours and accommodation in the Rocky Mountains, the chances are that you won’t be located nowhere near the top of Google’s search results for “mountain vacation”, “mountain travel” or “mountain tour” with organic search only. What you need to do in this case is use more narrowed keywords, such as “Rocky Mountain cottage accommodation”, “hiking tours in the Rockies” and other keywords along the same line.

So instead of spending money to get your website on top of the first page with a couple of highly competitive general keywords, you should be focusing on this massive potential that long tail keywords bring to the SEO and pay-per-click game.



However, the downside to long tail keywords is that it may not attract enough traffic to your website, if the keywords are too specific. The best way to sustain the traffic and optimize it for best conversion is to have as many pages with long tailed keywords and a few pages with general keywords from your niche. This will create a balance between smaller amounts of highly targeted and lower converting traffic and large amounts of less targeted traffic with higher conversions.

Once you determine that it’s worthwhile exploring this option, it’s time to start considering what long tailed keywords you should use. Fortunately, there are many tools out there that can help you with your research.

Google AdWords Keywords Planner is the first choice of SEO and SEM experts. Other long tail generators worth exploring are Ubersuggest, HitTale and KeywordTool.io.

When you finish your research, the next step should be writing content based on the long tail keywords you selected. And even if you’re not the most experienced writer out there, you should rest assured that your post would probably generate more targeted traffic, highly converting traffic, since you’ve made use of the long tail keywords.





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Conversion Rate


Conversion Rate
- The number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made. (Cambridge dictionary)

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