Thursday, September 8, 2016

Increase your conversions with power words - The amazing list of the most influential words

Words play a huge role in our everyday lives. And in marketing, a proper call-to-action can make a massive difference in website’s conversions. Use the following words and phrases to create better ads, banners and calls-to-actions. By using power words, you can increase your conversion rate up to 15%.  

David Ogilvy’s 20 Most Influential Words


David Ogilvy had, in 1963, published a list of the “20 Most Influential Words” that are still used in advertising today.

Today, social media posts and promoted ads are filled with Calls-to-action that are filled with these words.

Having in mind though that most of these are great in short adverts or short sales pitches, they are perfect for Social Media campaigns. Also, they’re quite potent and they need to be used with caution. If used too frequently, they can make the copy seem cheesy, so keep that in mind.
  1. Now
  2. Amazing
  3. Sensational
  4. Remarkable
  5. Suddenly
  6. Revolutionary
  7. Startling
  8. Miracle
  9. Quick
  10. Magic
  11. Offer
  12. Bargain
  13. Hurry
  14. Announcing
  15. Introducing
  16. Improvement
  17. Easy
  18. Wanted
  19. Challenge
  20. Compare


Phrases That Convey a Sense Of Exclusivity


Exclusivity is the pillar of many marketing campaigns. Exclusive offers can be very good conversion boosters, but only if used with proper keywords and in certain intervals. Here are some of the most the terms that were proven most effective:

  • Exclusive offers
  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers
  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers


When backed with scarcity, exclusivity really packs a punch and a great way to really get the message across that your offer is “limited”, is to focus on both.

  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • While stocks last
  • Double the offer in the next hour only
  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon


Cause-And-Effect Words and Phrases


Cause-and-effect is a great way to utilize wording to legitimize your offers and make look a lot more rational and justified. When you explain your offer to the visitor, you’re providing a rational line of thought that can lead to a sale when done right.

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus


Phrases That Convey a Sense Of Security


Without a sense of safety there can be no trust, so you need to be able to adjust the style of our copy and pitch your offers with that in mind. Here are some power words that have the best track record in making people feel safe:

Proven, Refund, Research, Results, Secure, Tested, Verify, Guaranteed, Lifetime, Anonymous, Authentic, Privacy, Protected, Backed, Best-selling, Unconditional, Certified, Endorsed, Money-back, No Obligation, No Questions Asked, No Risk, No Strings Attached, Official.


Increase Shares - Powerful Words That Boost Shares On Social Media


In case you didn’t know, there is a way to get your audience to share your content without them even knowing it. We suggest that you use these keywords in your social media posts and campaigns.

  • Promote
  • Increase
  • Create
  • Inspires
  • Secret
  • Tell us
  • Take
  • Help
  • Discover




With the rise of content marketing and the need for valuable content, shareable content through social media has really helped businesses boost their sales.


All of the mentioned words have their value and have proven effective at some point in time. This, however, doesn’t mean that you shouldn’t use and test some other words or phrases. If conversion optimization has thought us anything, it is that you should always, always, always test out new solutions. 


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Conversion Rate


Conversion Rate
- The number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made. (Cambridge dictionary)

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