Saturday, September 10, 2016

Conversion Rate Expert's ultimate blog writing checklist

We’ve compiled a list of things that you have to keep in mind when writing an amazing blog post. This list is based on year-long research that our team had conducted in search of the perfect blog post.

Write the headline first – This of course is a draft version. I believe that I’ve never written a blog post with a headline that was the same as the drafted version. Once you finish your post you will know what headline really suits your collection of words.
Make sure the headline is engaging – Your headline should point at the essence of the blog post, without it being too reveling. 
Make sure your headline contains relevant keywords and at least one power word – You want the headline to be search engine friendly and to be appealing to the potential reader.
Write as if you will be the reader – This applies to the whole blog post. Headline, images, descriptions, etc. Everything should be filled with data, meaningful comments and useful links.
It’s important that your content is machine readable, but at the end of the day, you’re writing the content for your readers, not for Google crawler.
Focus on one idea but answer a lot of questions – You want to make sure that you have one idea per post.  
You might want to share all your insights and ideas with your audience, but for them it is better if you share your knowledge one idea at the time. Otherwise, you will not be providing real value to them.
Know your audience – Do your research and create a customer / reader avatar.
Google Analytics and Facebook Insights should be your guides when it comes to the creation of the reader / customer avatar.
Once you get to know your audience, then you’ll know exactly what tone to use, what their pain points and needs are, and you would be able to accommodate for that.

Avoid text blocks – When people click on your link, nobody expects to see a novel, and they shouldn’t. Break your content in small meaningful paragraphs, two or three sentences tops. Add some images that creatively showcase the idea that you are covering.
Use subheadings – When using subheadings, you are adding clarity to the overall layout. Aside from that, it’s a great way to organize your ideas into meaningful sections and to give Google crawler more useful data about your blog and your blog post.
Use simple language – Unless your audience is composed of nuclear scientists and brain surgeons, try to keep it as simple as possible.
Provide value – This is one of the most integral and critical things that you have to know about writing good content.
Include a personal touch – People love to connect. It’s a simple as that. Connect with your audience whenever possible.
Write a short summary – It’s always useful to write a short recap of the things mentioned in the article.  
Include call-to-action – Your call-to-action should be in accordance with the goals you’ve decided upon before writing the blog.

Use high-quality images – To avoid giving the impression of unprofessionalism, whenever possible use HD images. You can always find some free stock images on these websites:
Compress your images – You don’t want your images to be too large so as to slow down your page loading time. Make sure that you make your images are web compliant. One image should not be bigger than 500Kb.
Add image description tags – All your images should contain description tags. This way you will also help Google crawler with indexing your page and ultimately nurturing your Google ranking.
Cite your sources – No matter if you’re using facts, quotes or images, you should always provide citation.
Review headline – Now that the article is written, it’s time to go back and review your headline.
Evaluate the overall tone – Make sure that all sections of your blog have a unified tone.

Proofread everything thoroughly – Once you have read the entire article you should ask a friend or a colleague to proofread it for you and give you feedback. You could also use some online tools:
Now you’re all set to go to on and write amazing blog posts. Enjoy!

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Conversion Rate

Conversion Rate
- The number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made. (Cambridge dictionary)

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