Sunday, September 25, 2016

13 Google Analytics Dashboards - Analytics tricks and tips



Today, every website has a Google Analytics account. The only problem is that Google Analytics offers too many options for an average user, business or a blog owner.

Since its launch in 2005. Google Analytics has been a must have feature for every CRO expert in the world. But what about those who don’t have the time to focus on every detail in their Analytics account, but still want to track their website’s performance? For those users Google offers Shortcuts and Dashboards.

Shortcuts are just a hyperlink in your Google Analytics account that offer you a quicker way to find some feature that you frequently use.

On the other hand, dashboards are a collection of widgets that give you an overview of the reports and metrics that you need to know about the most. They let you monitor many metrics at once, so you can instantly check the health of your accounts and see correlations between different reports.
You can have up to 20 dashboards with 12 widgets in each for each view in your Google Analytics account.
If you don’t have any experience with Google Analytics, we suggest that you watch the following video:



By now, you probably already know how powerful of a tool Google Analytics is, and how necessary it is for every website and business today. That is why we have created the ultimate list of custom Google Analytics Dashboards.


Conversion Rate Expert’s 13 Google Analytics Dashboards


Here you can find a custom Dashboard that could help you track conversions on your website or your blog.

1. Ecommerce 

https://analytics.google.com/analytics/web/template?uid=xi6jOR5FSEuZe70x21lSjQ 

2. Ecommerce - AdWords

https://analytics.google.com/analytics/web/template?uid=_u-jjUw7SOS86Ea8aqaD0w

3. Ecommerce Sales

https://analytics.google.com/analytics/web/template?uid=U9cbs7dXTsepI9oQNGEWZQ

4. Email Campaign

https://analytics.google.com/analytics/web/template?uid=fo6dZtvfTY-UY39YGDLmzw

5. Leads (International) Dashboard 

https://analytics.google.com/analytics/web/template?uid=OHUJOPkoQWyj9m1576eoRw

6. Lead Dashboard

https://analytics.google.com/analytics/web/template?uid=U_7RhpkYSj2gS3xTmImlWQ

7. Pages Performance

https://analytics.google.com/analytics/web/template?uid=FOlOim0XS7O2s9iQwvLBQg

8. Revenue Dashboard

https://analytics.google.com/analytics/web/template?uid=N9g5hJUFSOa7gjplsPCccg

9. Sales Cockpit

https://analytics.google.com/analytics/web/template?uid=1lPD3DMnR2iePlb5A_5dFg

10. SEO Helper

https://analytics.google.com/analytics/web/template?uid=x5QcZN9eQcGId92UrgpmbA

11. Small Business Dashboard

https://analytics.google.com/analytics/web/template?uid=B1fmiH6KQ_OWEJTBMAb7_w

12. Social Media Dashboard 1

https://analytics.google.com/analytics/web/template?uid=XkL0C5hsTUuE2l_TrUALMw

13. Social Media Dashboard 2

https://analytics.google.com/analytics/web/template?uid=YUMEQsjVTsSRNAhXlihq1Q

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If you don’t know how to integrate a Dashboard to your Analytics account, here is a quick guide:

1. First, you need to copy the link of the wanted Dashboard.


2.  Paste the link into the browser and press Enter. 
*You must be logged into your Google Analytics account. 
3. Enter the name of the Dashboard (if you want to change it) and select your website from the drop-down menu.
4. Click on Create and you are set. 


Now you can track your conversions with only one click in your Google Analytics account. 
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Saturday, September 24, 2016

Conversion Rate Optimization crash course


We’ve created a collection of the best YouTube videos and tutorials that explain the basics of conversion rate optimization. Although most of the content on this website is created for those who have some experience in the field of conversion tracking and conversion rate optimization, we would like to share some useful knowledge to those who are just getting into this field of work. With that in mind, we advise you to take the time and watch these videos filled with a lot of useful CRO tips and tricks.


What is Conversion Rate Optimisation?




What is a website conversion rate? 




Conversion Rate Optimization, Top Strategies 




Conversion Rate Optimization 

- Understanding User Behavior




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Pinterest and Instagram for business

Instagram is Facebook owned social network based on sharing photos and videos. It is primarily a smartphone application, although a desktop version is also available. However, you cannot upload content via your desktop computer.

There are around 400 million users on Instagram (according to statista.com), about four times less than Facebook. However, Instagram has the highest engagement rates and is the best social network for brand building.

The research shows that engagements on Instagram are pretty constant throughout the week, but Monday might be the day when your post will get the most reach. On Instagram, posting just once a day is quite enough, but for maximum results, experts advise two posts every day.

Instagram doesn’t allow adding links in the description, that is, you can paste the URL, but it would not be clickable. However, the links can be added in the bio section. Professionals usually go around this problem by placing a short call-to-action, for example “check the link in the bio for more info”.

You can post videos on Instagram, but their length is limited, and can be 3 to 60 seconds long. On the other hand, posting gifs is not supported, but if you convert it to an mp4 file, and then you upload it to Instagram.

Don’t forget to include hashtags to every post, 2 or 3 should be enough, but you should go up to 10. It’s also advisable to share a photo from real life every now and then, not just photos promoting your brand. Be very careful when doing that, you should still be aware that this is not your personal account.

This platform is especially great for types of businesses that can be advertised well using photos. Photographers, restaurants, businesses selling tangible goods, etc., would benefit a great deal by showcasing their products on Instagram.

If you have an active Facebook Ad or Business Facebook account you can promote your brand, business or store on Instagram using paid ads. Instagram gives you an opportunity to inexpensively advertise your business, but on the other hand is the advertising platform with a lowest conversion rate.



Pinterest is another image-based network, but unlike Instagram, Pinterest is more interest-oriented. It serves like an online memo board where you can “pin” the things that interest you or serve as an idea for do-it-yourself.

You can create many different boards with many different interests and make your account organized – from your ideal vacation locations to your favorite clothes designs for the season.

Pinterest values esthetics and it’s very important that the images you pin are visually appealing.

If you are a florist, a designer, a hairdresser, a baker, a photographer, even a carpenter, you would gain a lot by having a Pinterest account. As a business owner, you can use it to showcase your product.

First and foremost, don’t try to sell anything on Pinterest. Think of it as a free marketing catalogue for your brand. If people are interested in buying what you have to offer, they will find you on other channels.

You can incorporate Pinterest plugin into your website, thus making it easier for Pinterest users to pin images from your website. However, this not only helps Pinterest users, it can also help business owners with their SEO. By pinning images from your website to your own Pinterest account, instead of uploading images directly to Pinterest, you are generating a backlink from a well-known, reputable source to your website


As with any other social network, you should pay attention to the keywords you use. Think hard of your board names and what you will put in their description. This will help with Pinterest’s internal search, but with Google search as well, generating you more organic traffic. From our experience, Pinterest is not a social media network that should be taken for granted. We have audited several websites that had more traffic from Pinterest than from Google and Facebook combined. Pinterest traffic could lead to a higher conversion rate. You just need to have a strong and unique visual identity. 
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Wednesday, September 21, 2016

10 usability tricks & tips that will improve your conversion rate



1) Manipulate the content of your website so that the things that you want your visitors to see are obvious from the moment the page loads.

2) Identify which elements on your page are useless, not working and are just not adding value. Get rid of them.

3) Your layout should match the hierarchy of the information you’re displaying on your page. Always try to make your layout as simple as possible. You can use links or a more discrete font to hide detailed information so that your overall layout isn’t overwhelming.

4) Divide your products and services into categories and sort them by their popularity.

5) Create a list of your, overall, most popular items – people tend to trust other people’s choices and are more likely to buy something that others have bought.

6) Don’t be afraid to change your navigation structures entirely. Create an A/B test and try some other structure that makes more sense to you.


7) Try different images. The most successful ones, when it comes to increasing sales are those that contain your product, customers using your product 
or satisfied customers holding it.


8) Don’t take captions lightly! Visitors never fail to read captions under images.

9) Consider having multiple calls-to-action if your page is long and requires visitors to scroll several times.

10) When creating long pages on your website, you should resist the temptation to put “false bottoms” which make visitors believe that they have reached the end of the page


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Sunday, September 18, 2016

Conversion Rate Expert’s Landing Page Checklist that contains best practice advices from more than 150 internet marketing campaigns


Before you even start planning your landing pages, here are several ground rules:

  • One landing page per campaign – Make sure that you create separate landing pages for each campaign.
  • Limit your offers – Promote your offers as they are limited and create a feeling of rush and urgency with your words. If you are promoting an event, always show a number of people that have signed up.
  • Create a preview of your offer – If possible, allow a look at a few pages or a preview of some sort.
  • Add contact information to your page – If your visitor has any doubts, he/she needs to be able to contact you via email or by phone.
  • Make sure that your landing page is mobile friendly – There is no need to explain this rule. As of this year, mobile users have surpassed the desktop users on the internet.





After you make sure that your landing page is compliant with all of the rules above, you should move on to our checklist that is based on our best practices from more than 150 internet marketing campaigns.



The Checklist:

Create a straightforward headline – Use simple language, think of user’s needs and focus on the benefits.

Be concise – Make sure that the rest of your text matches the headline.

Show them what is unique - Make sure that you put an emphasis on the unique values of your offer in order to keep the visitor interested in your offer.

Show them the solution – Visitors come to your landing page because they need a solution for their problem. Use concise text mixed with visual aids to show them that your offer holds the answer to their problems.

Sell them the dream – Go past the solution and show your visitors that your offer has depth and that overall benefits have a long term effect. Point on every benefit that you can think of, but be aware that everything needs to be 100% true.

Add testimonials and references – Including testimonials and references increases the conversion rate up to 11%.

Spend some time on the button design – But make sure that you don’t waste weeks on this. Do your research, test some solutions and don’t be one of those people who thinks that the CRO is all about the button and button color. Button design is important, but far from being crucial.

Write a powerful call-to-action – Instead of focusing on button shades too much, you should focus on creating a powerful call-to-action. Give your visitors the confidence to buy, show them the benefits again and make sure that you use at least one power word.

Direct attention to the call-to-action - Use visual cues and make sure that you remove all of the distractions.

Track your conversion rate with Google Analytics - The best way to do this is to create a personalized Google Analytics Dashboard.

Now you have the tools to create an effective landing page. Make sure that you make the most of this list and start converting more. 

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Sunday, September 11, 2016

Keyword matching and Quality score - AdWords tricks and tips


When creating an AdWords campaign your keyword can have several “match types”. Each of them has its own use that you can use to improve performance of your campaign and increase conversion rates.


Types of Keyword Matching


Broad Match – This is the default matching type. With this match type, your keyword will also match synonyms, and a query with the words no matter what order they’re in or even if some of the words is not included.
Broad matching is usually too expansive and is mostly used by beginners. If you want to have more control over your campaign and it’s performance you should consider some of the other matching types.

+ Modified Broad Match – This type is very similar to broad matching keywords, but you also add the “+” sign in front of each word. This way, the search engine will show your ad only if the word marked with a “+” is included. Modified broad match is, for some reason, not used that often – probably due to the fact that SEM experts aren’t aware that it exists. It is usually presented on Google sponsored trainings and events. Basically, it’s better to use this match type instead of Broad Match.

“ ” Phrase Match – You would use this type if the order of keywords is important to your purpose. This type also enables your ad to show when people add words before or after your phrase. So the essence here is that everything in between quotation marks needs to be matched in the query, but there can be words before and after the matching phrase.

[ ] Exact Match – This type of keyword matching should be used when you wish to have your ad shown only when the searched query is 100% the same and has the exact order that you have specified between the two brackets [ ]. And that the ad will not be shown if the person searching has added some word or phrase before or after. This is the most restrictive type of keyword matching which allows you to have narrow targeting in your campaigns.

- Negative Keywords - You can think of this as a reverse keyword match. Negative keywords give you more control, and by using them you’re making sure that you are not spending money on irrelevant queries. Negative keyword matches are a game changer in some Google AdWords Campaigns. When you determine that you are losing money on wasted clicks that were caused by some irrelevant queries, you should immediately add those queries as negative keywords. 


Keyword Quality Score


This is a variable used by search engines that influences the rank and cost-per-click of your ad. It rates the quality and relevance of both your keywords and your ads in general.



The factors that influence quality score are:

  • Click-through-rate
  • Relevance of each keyword to its ad group
  • Landing page quality and relevance
  • Relevance of your ad text
  • Historical AdWords accounting performance

You are probably wondering: “how do I raise quality score of my keywords?”
Well, you’ll have to work consistently on your account in order to increase your quality score and boost your ratings. There are several key areas you need to focus your attention on:

Keyword Research – always keep searching for new and relevant keywords that you can add to your campaigns, with a special emphasis on long tail keywords which are a great opportunity to boost your overall traffic.

Keyword Organization – Separate your keywords into narrow, organized groups that can be tied to individual ad campaigns more efficiently.

Refining Ad Text – One of the best ways to improve quality score is getting higher click-through rate. Therefore, it’s a good idea to test out ad text and figure out which versions is performing better.

Optimizing Landing Pages – Make sure that your pages connect directly with your ad groups and provide relevant information and a cohesive experience for your visitors.

Quality Score is a measure of relevance, and improving it is a matter of dividing your search ad campaigns into small, tightly knit groups of keywords. There is no quick fix, as we said earlier, but as long as you pay attention to relevance and take care of key areas we mentioned here, your quality score should keep improving and your conversion rates increasing.




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Long tail keywords - Conversion rate tricks and tips

In the past, SEO experts, developers, marketers and business owners were more prone to using more general, often generic keywords. This tactic worked just fine for a while since it generated quite amount of traffic at that time. But then, the competition became tougher and search engines started altering their algorithms in order to make the search results more accurate.

SEO experts tried to battle this, and they did so in the form of long-tail keywords. Long tail keywords are multi-word phrases that are much more specific. Their number of searches is lower than with the generic keywords, but they compensate this with much higher conversion rate.

If you’re a local travel agency offering hiking tours and accommodation in the Rocky Mountains, the chances are that you won’t be located nowhere near the top of Google’s search results for “mountain vacation”, “mountain travel” or “mountain tour” with organic search only. What you need to do in this case is use more narrowed keywords, such as “Rocky Mountain cottage accommodation”, “hiking tours in the Rockies” and other keywords along the same line.

So instead of spending money to get your website on top of the first page with a couple of highly competitive general keywords, you should be focusing on this massive potential that long tail keywords bring to the SEO and pay-per-click game.



However, the downside to long tail keywords is that it may not attract enough traffic to your website, if the keywords are too specific. The best way to sustain the traffic and optimize it for best conversion is to have as many pages with long tailed keywords and a few pages with general keywords from your niche. This will create a balance between smaller amounts of highly targeted and lower converting traffic and large amounts of less targeted traffic with higher conversions.

Once you determine that it’s worthwhile exploring this option, it’s time to start considering what long tailed keywords you should use. Fortunately, there are many tools out there that can help you with your research.

Google AdWords Keywords Planner is the first choice of SEO and SEM experts. Other long tail generators worth exploring are Ubersuggest, HitTale and KeywordTool.io.

When you finish your research, the next step should be writing content based on the long tail keywords you selected. And even if you’re not the most experienced writer out there, you should rest assured that your post would probably generate more targeted traffic, highly converting traffic, since you’ve made use of the long tail keywords.





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Saturday, September 10, 2016

Conversion Rate Expert's ultimate blog writing checklist

We’ve compiled a list of things that you have to keep in mind when writing an amazing blog post. This list is based on year-long research that our team had conducted in search of the perfect blog post.


Write the headline first – This of course is a draft version. I believe that I’ve never written a blog post with a headline that was the same as the drafted version. Once you finish your post you will know what headline really suits your collection of words.
Make sure the headline is engaging – Your headline should point at the essence of the blog post, without it being too reveling. 
Make sure your headline contains relevant keywords and at least one power word – You want the headline to be search engine friendly and to be appealing to the potential reader.
Write as if you will be the reader – This applies to the whole blog post. Headline, images, descriptions, etc. Everything should be filled with data, meaningful comments and useful links.
It’s important that your content is machine readable, but at the end of the day, you’re writing the content for your readers, not for Google crawler.
Focus on one idea but answer a lot of questions – You want to make sure that you have one idea per post.  
You might want to share all your insights and ideas with your audience, but for them it is better if you share your knowledge one idea at the time. Otherwise, you will not be providing real value to them.
Know your audience – Do your research and create a customer / reader avatar.
Google Analytics and Facebook Insights should be your guides when it comes to the creation of the reader / customer avatar.
Once you get to know your audience, then you’ll know exactly what tone to use, what their pain points and needs are, and you would be able to accommodate for that.

Avoid text blocks – When people click on your link, nobody expects to see a novel, and they shouldn’t. Break your content in small meaningful paragraphs, two or three sentences tops. Add some images that creatively showcase the idea that you are covering.
Use subheadings – When using subheadings, you are adding clarity to the overall layout. Aside from that, it’s a great way to organize your ideas into meaningful sections and to give Google crawler more useful data about your blog and your blog post.
Use simple language – Unless your audience is composed of nuclear scientists and brain surgeons, try to keep it as simple as possible.
Provide value – This is one of the most integral and critical things that you have to know about writing good content.
Include a personal touch – People love to connect. It’s a simple as that. Connect with your audience whenever possible.
Write a short summary – It’s always useful to write a short recap of the things mentioned in the article.  
Include call-to-action – Your call-to-action should be in accordance with the goals you’ve decided upon before writing the blog.

Use high-quality images – To avoid giving the impression of unprofessionalism, whenever possible use HD images. You can always find some free stock images on these websites:
Compress your images – You don’t want your images to be too large so as to slow down your page loading time. Make sure that you make your images are web compliant. One image should not be bigger than 500Kb.
Add image description tags – All your images should contain description tags. This way you will also help Google crawler with indexing your page and ultimately nurturing your Google ranking.
Cite your sources – No matter if you’re using facts, quotes or images, you should always provide citation.
Review headline – Now that the article is written, it’s time to go back and review your headline.
Evaluate the overall tone – Make sure that all sections of your blog have a unified tone.





Proofread everything thoroughly – Once you have read the entire article you should ask a friend or a colleague to proofread it for you and give you feedback. You could also use some online tools:
Now you’re all set to go to on and write amazing blog posts. Enjoy!

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The ultimate list of CRO experts and the Social Media Channels on which you should follow them



We present you the ultimate list of CRO experts and the social media channels on which you should follow them:
„We grow businesses and make people money using video and YouTube Ads. Unlike other marketers who focus on vanity metrics (impressions, views, shares) we focus on the metrics that actually matter; Sales and ROI. Because we’ve already spent years and millions of dollars of ad spend figuring out what works and what doesn’t. We know better than else, how to setup successful and profitable video ad campaigns.“

„WordStream is a search engine marketing software company. We provide advanced SEO & PPC tools that make campaigns better organized and more profitable.  wordstream.com“

„Backlinko is where marketers turn to get higher rankings and more traffic.  My channel is all about teaching you insanely actionable SEO, link building and content marketing strategies that you can use to grow your business.  So if you're a pro marketer that wants to use search engine optimization to get more targeted traffic to your site, make sure to subscribe to my channel right now.“


Twitter



Lance J. – @userhue

Kelly C. – @kfcutler

Justin R. – @Jtrondeau

Steven J.– @StevenJacobs_

Joana W. – @copyhackers

Neil P. – @neilpatel

KlientBoost – @klientboost

Michael A. – @ContentVerve 

Rick P. – @rickperreault

Jeffrey E. – @JeffreyGroks

Oli G. – @oligardner

Tommy W.– @tommyismyname

Ryan D. – @ryandeiss

Angie S. – @aschottmuller

Andre M.– @morys

Pete K.– @koomen

Hiten S – @hnshah

CrazyEgg – @CrazyEgg

ConversionSciences – @ConversionSci

Jason Q. – @jdquey

Kaitlyn N. – @kaitlynelson

Tiffany D.S. – @bellastone

Peep L. – @peeplaja

Dan S. – @dsiroker

Brooks B. – @brooksbell

Adam H. – @adamiswriting

Daniel G. – @HiDanielG

David K. – @davidkonline

Sandra N. – @sandraniehaus

Ashukairy – @ayat

Tim A. – @tim_ash

Noran Sh.– @noranshinnawy

Anne H.– @AnneHolland55

ConversionXL – @conversionXL

SiteTuners – @sitetuners

Conversion – @conversion_com

Convert – @convert

Sean E. – @SeanEllis

Bryan E. – @TheGrok

Anna T. – @annatalerico

Rich P.– @richpage

Scott B. – @chiefmartec

Sherice J. – @sherice

Khalid S. – @khalidh

Chris G. – @chrisgoward

Carlos Del R. – @inflatemouse

Linda B. – @edgacentlinda

Amy A. – @amyafrica

Brian M. – @bmassey

OnlineBehaviour - @onbehavior

John J. - @ducttape

WhichTestWon - @WhichTestWon

Monetate - @monetate



LinkedIn


Stephen Pavlovich - CEO at Conversion.com


Miles Opland - Conversion Optimisation Consultant


Dave Gowans - Head of Conversion at Conversion.com


Nir Taranto - PPC and Conversion Optimization Expert





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13 Google Analytics Dashboards - Analytics tricks and tips

Today, every website has a Google Analytics account. The only problem is that Google Analytics offers too many options for an average us...

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Conversion Rate


Conversion Rate
- The number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made. (Cambridge dictionary)

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