Friday, November 17, 2017

Modern Blogging 101



If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.

With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.

Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.

From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.

So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here’s how:


1. Consider your audience


Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Picture speaks a thousand words


To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make constructive and beneficial blogs


Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs


In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.


5. Make it interactive


As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As they say, blogging is the contemporary term of creative and commercial writing.

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Friday, May 5, 2017

Blog Marketing for Dummies



Blogs also known as web logs are the latest thing on the internet. With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. How do you have the most often read blog on the market that you are promoting? Because there are so many people that are trying to all accomplish the same thing, how are you going to stand out?

There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say www.sunglasses.blogurl.com. Doing so will give you an extra advantage.

The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘sunglasses’ when they are searching for shades to keep the sun out of their eyes. Keyword research is an important factor to remember.

Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read, and will also help you get a better ranking with Google. Being as high as you can be in the Google search engine results is something that you want.

Find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog.

Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of ‘sunglasses’, you need to be sure that none of your other pages are named this. Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL.


Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.

Pinging your blog frequently is another good way to get your blog seen. Every time that you update it, use the ping tools to ping it. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.
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Tuesday, March 7, 2017

Social media marketing - Facebook advertising


For some time now, the trend in the internet has been joining one of the many social networking websites. Here, you will be able to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people. With social networking websites, our world becomes a smaller place.

One social networking website that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.
In the past, Facebook was restricted to Harvard College students. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.

Now, if you have an online business, you will see that Facebook can significantly help you promote your website and your business. Facebook marketing is now one of the hottest trends among online entrepreneurs today.

Because of the amount of people joining Facebook, a lot of online business owners are now joining this social networking website in order to market their products or services. With Facebook, you will definitely be able to effectively market your website.

The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to.

In fact, Facebook is now very popular that it is now investing a lot of money for advertising in order to attract more people to join. With this kind of benefit, you will see the potential on what your business can have.

Facebook as well as other social networking websites are now just beginning to see its full potential.
Today, you will see that Facebook has now launched its Facebook Ads system that will allow you and other fellow business owners to formally advertise your products and services. You have to consider the fact that people are three to five times more likely buy a particular product if their friends recommend it. If you advertise in Facebook, you will be able to increase your sales. Facebook is so popular that it now contains ads for big corporations, such as Microsoft, Coca-Cola and other companies. So, if you are thinking about marketing online for your business and you want to increase your company's sales, then you may want to try out Facebook Ads manager. Here, you will be able to increase the advertising potential for your company. Also, you will be able to reach out to more people as well as get a niche market for your products and services. And also, if you think that online advertising or marketing is not working for you, you might want to try out marketing on Facebook. Here, you will be able to see how effective marketing is by using this one of a kind social networking website and you will be able to increase your sales.
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Wednesday, January 11, 2017

Your eCommerce website - How to gain the trust of prospective customers

If you've an eCommerce website you understand perfectly the need to generate a reliable stream of traffic to your venue.  Reliable and steady traffic means reliable and steady profits.  Of course, there are many factors that come into play when you are dealing with developing and then maintaining a strong traffic flow to your website. Chief amongst these considerations is gaining the trust of prospective customers or clients when it comes to your eCommerce website. Through this article, you will be provided with an overview of tactics and strategies that you can employ when it comes to gaining the trust of prospective customers or clients for your eCommerce website.

Develop and Design an Appealing Site

One of the most important steps that you will need to take in order to gain the trust of prospective customers or clients is to ensure that your eCommerce website is attractive.  Consumers naturally are more inclined to put their trust in an eCommerce website that is professional in its appearance.  Business is lost each and every day in cyberspace due to the unprofessional appearance of some eCommerce website venues.

Testimonials can be very Useful and Helpful

Another method that you can employ to instill confidence and to gain the trust of prospective customers or clients is the inclusion of testimonials from satisfied customers or clients at your eCommerce website.  History oftentimes is the best indication of future performance.  Therefore, by including testimonials from satisfied customers or clients at your eCommerce website, you will be taking an important and meaningful step in gaining the confidence of prospective customers or clients.

List Affiliations at Your Website

If you are part of any association or organization, you should include those affiliations at your website.  For example, if your business is part of a Chamber of Commerce or some sort of recognized Internet organization or association, you would be well served by listing this information at your eCommerce website.

"Contact Us" - Make Sure They Really Can …

Everywhere eCommerce website has a "contact us" section or link at the site.  However, it is surprising how often these “contact us” devices, links or pages do not function correctly.  You need to make certain that any mechanism that you are using to allow for contact between a prospective customer or client and your eCommerce website actually works.  You need to make sure that the “contact us” mechanism is user friendly - that a consumer does not have to jump through a bunch of hoops to connect with you.  Finally, you need to make certain that when a prospective customer or client makes contact with you that you respond in a timely manner.  This will help to foster a sense of trust between a prospective customer or client and your eCommerce website.

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Thursday, December 29, 2016

Viral marketing goes mobile

Mobile devices, mobile phones and tablets are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our smartphones is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this:

1. Offer exclusive content. Anyone can offer clickbait texts. It’s the unique content, such as exclusive mobile images of new brand concepts, quality content, etc. that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

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Tuesday, December 27, 2016

10 marketing tips for succesfull entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:




1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You can even create one for free at http://www.blogger.com.

3. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. Try to get some recognizable names in your community for additional cachet.

5. Put a special offer or product advertorial on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

6. Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

7. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

8. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

9. Find an angle that makes your work controversial. The banning of Mark Twain's "The Adventures of Huckleberry Finn, reviewed as "trashy and vicious," was a blessing in disguise. Twain made a poster advertising the ban, which significantly increased sales.

10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.




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Friday, December 23, 2016

20 Power Marketing™ Tips


In order to boost your marketing efforts, you should use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.






  1. Create and grant an annual award.
  2. Send hand written congratulations and thank you notes.
  3. Send greeting cards for some occasion other than Christmas.
  4. Send postcards when you travel and even when you are at home.
  5. Give a good book to special clients. Always sign it with a positive message.
  6. Build relationships with the media before you need them.
  7. Associate with winners - attend awards functions.
  8. Build and maintain a database of clients, prospects, and key influencers.
  9. Earn certifications and win awards from your associations - and tell everyone.
  10. Ask happy customers to write testimonial letters for you.
  11. Recruit your suppliers as marketing agents. They work for free.
  12. Join and be active in your chamber of commerce.
  13. Write tips sheets for your customers.
  14. Write and send articles to magazines and newspapers.
  15. Send a news release to the media every three months.
  16. Do something crazy and newsworthy at least once a year.
  17. Send photocopies of your news coverage to your clients.
  18. Build and maintain an informative and interesting web site.
  19. Sponsor a cause, event, charity or community group.
  20. Volunteer for your association, charity or community group.

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Conversion Rate
- The number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made. (Cambridge dictionary)

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